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An Empirical Study to Examine Drivers of Personal Cloud Computing Usage
Cloud computing is recognized as an important area for information technology (IT) innovation and investment. Many companies are rapidly reorienting their overall IT strategies to include cloud computing. Cloud computing reduces...
Published by: IGI Global
Using Customer Review Systems to Support Purchase Decisions
Online reviews have emerged as influential sources of information which greatly affect customers’ pre-purchase decision. Some studies have found that culture impacts online reviews, but many aspects of online review usage are...
Published by: IGI Global
A Comparative Study of Trust in Mobile Banking
With the rapid growth of mobile phone usage, mobile services have influenced many industries including banking. Mobile banking has become a popular service as it offers a convenient channel for customers to perform banking...
Published by: IGI Global